Client Objective
The rocky path to automation. A multinational technology company envisioned a future where its partners could smoothly scale sales operations without enormous technical barriers, serving customers efficiently and effectively. They wanted to transform their sales approach from a strenuous, high-touch, resource-intensive model to an automated, partner-led sales motion. They knew they needed to reimagine their partner operations and evaluate any big boulders ahead, from lead generation in marketing to revenue recognition in finance.
Unique Challenge
A tough climb ahead. The sheer scale of the transformation, covering hundreds of territories and nearly a million potential customers, demanded automation and integration capabilities that didn’t exist in the current environment. Engineering, delivery, operations, and program teams were operating in silos, creating blind spots that hindered project delivery and often didn’t meet project leadership expectations. It was an avalanche of inefficiency.
Unify Solution
Working together to reach a successful summit. The Unify team partnered with the client to design and deploy a comprehensive systems and tools management framework. By establishing clear channels for cross-team collaboration, managing and solving for risk, developing a strategic roadmap, and maintaining documentation, the Unifiers built the foundation needed for scalable growth and peak reliability for delivery.
Proven Impact
A model built for future adventures. The new sales model is delivering transformative results and making company history. New sales territories are growing with double-digit growth compared to traditional territories. By establishing a truly scalable, digital-first sales motion, the client created the foundation for capturing a significant share of the expanding small business cloud market—exceeding company customer acquisition goals by more than 10%. The solution is poised to support the organization’s growth strategy long term. Now that’s the pinnacle of success.
To learn more about Unify’s proven impact and custom solutions, contact us today.