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PRODUCT

Reviving a stalled vision for a product

AI-powered digital product transformation

Client Objective 

Nurturing loyalty. An industry-leading family entertainment company had a stalled digital/physical competitive product. They needed to dig deep to bring it back to life before the peak summer season. The goal was to align teams, launch fast, and turn a shelved idea into a growing revenue and loyalty engine. 

Unique Challenge  

Withering performance.With a new season approaching, leadership wondered if a product-driven reset could be what they needed to flourish. They wanted to cultivate an outcome-focused product strategy, but they needed the right partner to truly thrive.  

Bespoke Solution 

New customer focus is taking root. Unify Consulting led the teams through design thinking workshops that clarified user personas and customer journeys to build for the right audience. AI-Powered tools translated business requirements into clear user stories, accelerating development, increasing throughput, and accuracy. The Unifiers also worked with the team to define a clear value hypothesis, success metrics, and an achievable MVP scope. 

Proven Impact 

Results that keep blooming. The company’s clarity and confidence are budding with new life. They have a reusable framework to add new games and seasonal campaigns without rework. The team reported they exceeded revenue goals by 3x in the first month. Loyalty sign-ups grew 5x post-launch. The launch itself was smooth with zero go-live rollbacks. The Senior VP of Entertainment said, “Wow! This blows my mind. I can’t believe we pulled this off. We solved the customer Physical to Digital experience.”  

To learn more about Unify’s proven impact and custom solutions, contact us today.

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