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TECHNOLOGY

Changing the channel on audience screening

Facial Recognition AI for Television.

Client Objective

Fast-forwarding innovation. A multinational mass media and entertainment company had been assessing its pilot TV shows the same way since the 1970s – with a survey of a studio audience. The executive team knew they needed better insight into whether to invest in full production runs post-pilot and how to improve content quality.  

Unique Challenge

Survey says. It’s time to move on. Just like fashion has changed since bellbottoms and leisure suits, the team knew their audience testing needed to change too. But they weren’t sure how. They were nervous about investing in innovation to help them understand audiences better. But they knew time-consuming old-school surveys had surely jumped the shark.   

Bespoke Solution

A bold new look. Unify deployed facial recognition artificial intelligence models to read customer emotions and optimize show pilot plotlines and audience appeal. Unify used advanced computer vision algorithms and brought this AI solution to production via a cloud-native architecture that leveraged a variety of innovative technologies. 

Proven Impact

Turn up the smiles. Through the insights gained through the facial recognition artificial intelligence models, the company was able to choose content more confidently. They had data to help them decide on investments in the most widely loved shows and this helped them enhance the quality of their television programming. Standing ovation anyone? 

 

To learn more about Unify’s proven impact and custom solutions, contact us today.

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