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PRODUCT

Flipping an Underperforming Promotion into a Flagship Product

AI-driven product leadership

Client Objective 

Not raking in the dough. An industry-leading family entertainment company had a promotional product that underperformed in the prior year. With peak season approaching, leadership wanted a product-driven reset that would clarify value, align teams, and launch quickly. But they weren’t sure they had the right ingredients for success. 

Unique Challenge  

Crusty old habits. The internal teams needed to shift their decision-making from feature requests to outcome priorities. They wanted to create a culture that connected executive strategy to frontline guest impact. But with a past of flat performance, the Operations executive team knew they needed the right partner to flip last season’s flop and transform it into a satisfying flagship experience.

Bespoke Solution 

A menu built for better outcomes. Unify Consulting led the teams through executive and team coaching. Together, they helped shift the group’s focus from feature requests to outcome-driven priorities across the organization. To streamline work intake and delivery, the Unifiers overhauled JIRA with a focus on outcomes over output and connecting the business stories to the original requirements, as well as the final deliverables. They also established new user story standards using AI tools to increase throughput and quality check, shifting the client from outdated traditional business requirements to more efficient and valuable user stories. They introduced an industry-leading discovery and collaboration tool, serving as a visual collaboration hub that enabled real-time road mapping and sprint planning. Unify also provided field team coordination to ensure the new product could be promoted effectively from day one. Now the team was cooking with new energy and efficiency.  

Proven Impact 

An extra big slice of guest engagement and revenue. The company reported they exceeded revenue goals by 2x. There was a 3x increase in loyalty conversions and customer engagement post-launch. Field teams adopted the new offer as their premier product, driving better customer experiences, longer dwell times, increased spend, and more return visits. The Senior VP of Operations said, “This new offer was the most successful rollout we have ever had. Our teams love this product…” Results like this are truly a chef’s kiss. 

 

 

 

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