Client Objective
Trade in. Trade up. A large software company’s account-based marketing approach had a lot of miles but was starting to show some wear and tear. It was time to trade it in for a nimbler, data-driven marketing and sales expanded approach that used more insights to promote products, reach new accounts, and handle the curves of frequently changing business goals.
Unique Challenge
Warning: Curve ahead. The marketing team wanted to increase their understanding of which commercial customers were most likely to buy its solutions. They knew this was the direction they needed to go to improve customer targeting, sales, and marketing, and ultimately, revenue. But they weren’t sure how to handle the road ahead.
Bespoke Solution
Built for speed. Unify created machine learning algorithms to determine accounts with the highest probability of converting to a sale. The Unifiers implemented a custom architecture MLOps solution that maximized flexibility to handle frequent requirements and integrated changes while minimizing errors for a smoother ride.
Proven Impact
Shifting into high gear. With the new ML solution in place, the team has never moved faster. The data science team can complete 10X the work in half the time. And now that sellers can more accurately predict the next logical purchase from customers, there’s been a rapid increase in revenue and sales efficiency. The marketing team has increased the sales pipeline by over 10X, and sales have grown by more than $1B in revenue. They are poised to do laps around the competition.
To learn more about Unify’s proven impact and custom solutions, contact us today.
