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ARTICLE

The world’s largest corporations have flipped the switch

AI infrastructure is now priority

The global race to deploy AI infrastructure is reshaping data center demand and economics. As the AI management consulting firm of choice, Unify has been helping companies overcome challenges at every step of their AI data center journey:  

  • Exploding Compute Demand: AI workloads require high-density GPU clusters, with power densities exceeding 100 kW per rack—far above legacy data center capabilities. Traditional cooling and power architectures cannot keep up.  
  • Sustainability Pressure: Energy consumption from AI data centers is projected to triple by 2030. Regulators, investors, and communities are demanding sustainable solutions — from renewable integration to advanced liquid cooling and heat reuse.  
  • Edge-to-Core Integration: AI models rely on both hyperscale compute cores and edge data nodes for real-time processing. Designing these distributed ecosystems requires cross-domain expertise in networking, storage, and latency optimization.  
  • Security & Sovereignty: AI data sets and models are strategic assets. Data sovereignty, cybersecurity, and AI-specific compliance regimes (EU AI Act, NIST AI RMF) are driving new governance requirements.  
  • Talent Shortage: There is a shortage of experienced AI infrastructure engineers, program managers, and operators. Clients need partners who can fill expertise gaps and design resilient operating models.  

As a trusted advisor, Unify can guide C-suite executives, planning and strategy, engineering leads, and operations teams through the unprecedented technical and business complexity.  Here’s why more companies choose Unify for their AI data center journey:

1. AI-Native Thinking: We understand AI workload characteristics, not just generic compute needs. This shapes every design decision from the ground up.  

2. Lifecycle Integration: Many competitors focus on design-build or operations separately. Our collaborative partnership model can assist across the full lifecycle, enabling us to deliver flexible engagements and become their trusted advisor.  

3. Cross-Disciplinary Expertise: Our team includes consultants experienced in power systems, cooling, networking, AI governance, sustainability, and cybersecurity—to name a few of the capabilities we bring together to deliver full-lifecycle outcomes. This breadth allows us to address every dimension of AI data center infrastructure.  

4. Sustainability as a Core Metric: Our team partners with data center stakeholders to embed sustainability into every stage of operations, ensuring measurable impact thought ongoing KPI tracking and strategy execution. We monitor and optimize key metrics such as Power Usage Effectiveness (PUE), Water Usage Effectiveness (WUE), Carbon Usage Effectiveness (CUE), and renewable energy mix, while advising on strategies like energy efficiency upgrades, water conservation initiatives, renewable integration, and carbon reduction roadmaps. By aligning operational performance with ESG goals, we help clients reduce environmental impact, improve reporting accuracy, and drive long-term business value.  

5. Security & Compliance DNA: Security and compliance are not add-ons to the AI data center lifecycle — they are embedded from the first design sketch to the final decommissioning. Our approach safeguards the AI models, data, and infrastructure that define competitive advantage, while ensuring clients meet evolving regulatory, ethical, and sustainability obligations, including crypto-agility and PQC-readiness to future-proof trust.  

Ready to talk about your data center vision?   

Contact Unify today.