Client Objective
A basket of opportunity. A multinational technology corporation sought to improve the productivity and revenue growth of its sales and marketing teams. The teams lacked insight and knew they needed a better view of their customers.
Unique Challenge
Too much hot air. The sales and marketing teams couldn’t see which commercial customers were most likely to purchase specific products and services. This gap led to wasted efforts, untargeted marketing communications, and ultimately lower sales revenue. They needed a partner that could help boost their efficiency.
Bespoke Solution
Beyond the cloud. Unify developed dozens of machine learning based propensity models for the company’s major cloud, SaaS, and productivity products to guide sales and marketing teams on customer purchase likelihood. To improve usability, Unifiers added a GenAI chatbot that explained predictions using firmographics, purchase history, and engagement data. Unify also implemented Machine Learning Operations (MLOps), architecture design, and deployment to support the models and help the team rise to new heights.
Proven Impact
Ballooning results. With enhanced explainability from the chatbot, sales and marketing teams were able to use the recommendations to focus on customers most likely to buy specific products. This led to a significant lift in sales of over $40 billion in annual revenue. The team also had an increase in efficiency and the ROI of sales and marketing activities. Now that the team has new capabilities and focus, the sky’s the limit.
To learn more about Unify’s proven impact and custom solutions, contact us today
