Taking aim. A client at a global tech giant wanted to take their cloud solution marketing to the next level. They had an audacious dream to prioritize those customers most likely to purchase their cloud solution and one day reach $1B in sales revenue.
Missing the mark. Their current Account-Based Marketing (ABM) approach was not providing sufficient insights to direct the sales and marketing team’s activities. Without knowing which commercial customers were most likely to buy their cloud solutions, the teams wasted time on untargeted, inefficient outreach. The greatest miss was leaving so much revenue untapped.
Best practices make perfect. Unify’s team developed a custom-integrated architecture that brought together more than 50 Machine Learning (ML) models to determine which accounts and customers had the highest probability to convert to a sale. With efficiency at the forefront, the Unifiers took the custom architecture to the cloud and incorporated MLOps best practices. The client teams could finally apply predictive analytics to drive efficient sales and capture revenue faster.
Accuracy for the win. The solution equipped the client team with targeted ABM lists that increased their sales pipeline by more than 10X. Sales grew by more than $1B in revenue. Meanwhile, their infrastructure and operations became more robust and efficient allowing for quicker delivery of new and adjusted models. Soon the team expanded the ML solution to include more accounts, knowing their next audacious goal would be just a dart’s throw away.
To learn more about Unify’s proven impact and bespoke solutions, contact us today.