Client Objective
Gluttons for data. A food ordering and delivery company sought to be more data-driven in their decision-making. But with so many cooks in the kitchen, it was hard to find a solution that could deeply satisfy everyone’s needs.
Unique Challenge
A disjointed menu. When we first entered the kitchen, the team’s data was siloed and there were multiple versions of the truth. Data pipelines from data sources were brittle and prone to errors. They were challenged with extracting, loading, and integrating data and conducting reporting and analytics at scale across their many functions including revenue operations, finance, growth engineering, marketing, and more.
Bespoke Solution
Cooking up customer insights. Unify provided data engineering services to help extract, load, and transform data across the functions. Transaction and revenue data were transformed. Customer data were integrated and curated into a powerful campaign tool. Code was optimized to improve the efficiency of the data pipelines for web traffic, app usage, order, and delivery data.
Proven Impact
Savoring savings and speed. The benefits were bountiful. Better data integration, accuracy, efficiency, and speed around data analytics and insights were delivered across revenue operations, marketing, and growth. The revenue operations team improved visibility and speed of access to its accounting data, increasing the efficiency of quarterly close. The marketing and growth teams were better able to target the right offer to the right customer at the right time which increased marketing lift while reducing risk.
To learn more about Unify’s proven impact and custom solutions, contact us today.
