Capabilities

Customer Experience

Marketing

Unify helps you design marketing strategy, transform operations, develop automation, and create communications. Our marketing strategy capability helps organizations develop go-to-market, channel, and campaign plans. Marketing operations establishes marketing capability roadmaps to further channel integration, automation, and efficiency leading to improved omni-channel experiences.  

 

Marketing Strategy and Planning 

  • Go to Market Strategy 
  • Channel Strategy 
  • Marketing Research 
  • Product Messaging and Positioning 
  • Partner Marketing Planning  
  • Marketing Resource Planning  
  • Customer Lifecycle Management 
  • Marketing Program Management 

 

Digital Transformation 

  • Marketing Systems Design and Implementation 
  • Omni-channel Experience Planning 
  • Customer Experience Design 

 

Campaign Management 

  • Marketing Operations 
  • Campaign Planning and Management 
  • Marketing Communications Management 
  • Campaign Analytics 
  • Campaign Personalization