Customer Experience


Design-engineered, to create distinction and devotion.


Unify’s Customer Experience services drive customer engagement to a new level. We inform your understanding of the customer experience with voice-of-the-customer and market research. We build on this knowledge with a customer-first approach to help you design products, relationship management systems, customer journeys, and customer lifecycle management capabilities.



Our approach to customer experience management starts with understanding the customer’s journey, using data and insights to identify root causes for friction, and then applying and measuring improvements.

Understand Journey

Track customer journeys by segment to understand opportunities

Assess Root Causes

Use attitudinal surveys, focus groups, behavioral analysis, and interviews to identify top causes of friction or dissatisfaction

Apply Improvements

Identify, prioritize, and apply improvements

Nurture & Refine

Measure the new customer experience

Make continuous improvements based on insights

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