Agile Marketing
Agile is an iterative approach to project management and software development that guides creative teams to deliver value faster with fewer headaches. Agile marketing teams deliver results in smaller increments instead of betting everything on a big launch or release. Several widely used Agile methodologies include Scrum, Kanban, and Scrumban.
-
We design process assessments, training and coaching, implementation, and focused adoption of Agile Marketing for marketing and creative teams.
-
The solution we provide:
By focusing on the success criteria and the “why” of Agile Marketing we then design a targeted approach to kickstart your Agile marketing implementation. Here’s how we do it:
- Establish strategic and tactical alignment
- Define success criteria across stakeholders
- Improve collaboration across your organization
- Determine the right work process management
- Apply Agile coaching to marketing team processes
- Validate learnings for continuous campaign optimization
- Adapt to change to maximize results
- Deliver remarkable customer experiences
-
Value Prop and Benefits of our solution include:
- Improved cross-org alignment
- Increased campaign results
- Reduced costs, delays, and re-work during the campaign and/or product launches
- Shorter review cycles and better alignment
- Improved morale and retention
- Increased focus on understanding and meeting customer requirements
- Accelerated campaign delivery and increased return on marketing investments
- Increased ability to keep up with market changes and customer demands
We design process assessments, training and coaching, implementation, and focused adoption of Agile Marketing for marketing and creative teams.
The solution we provide:
By focusing on the success criteria and the “why” of Agile Marketing we then design a targeted approach to kickstart your Agile marketing implementation. Here’s how we do it:
- Establish strategic and tactical alignment
- Define success criteria across stakeholders
- Improve collaboration across your organization
- Determine the right work process management
- Apply Agile coaching to marketing team processes
- Validate learnings for continuous campaign optimization
- Adapt to change to maximize results
- Deliver remarkable customer experiences
Value Prop and Benefits of our solution include:
- Improved cross-org alignment
- Increased campaign results
- Reduced costs, delays, and re-work during the campaign and/or product launches
- Shorter review cycles and better alignment
- Improved morale and retention
- Increased focus on understanding and meeting customer requirements
- Accelerated campaign delivery and increased return on marketing investments
- Increased ability to keep up with market changes and customer demands