A large wireless telecommunications provider was using an outdated and under-performing customer-facing interface for catalogue, cart, and checkout processes. The company competes in a fast-moving industry and is dependent on utilizing systems that are easily modifiable and adaptable. Their current interface was not configurable or flexible enough for their business users to update content at the speed necessary, resulting in missed opportunities to improve the customer experience.
The updated user interface increased customer satisfaction by generating a smoother browsing experience. Conversion rates increased by 3x and customers were better satisfied with their purchasing experience due to the updates. A wider breadth of employees can now implement changes so the company is able to keep up with the demands in the fast-paced wireless telecommunications industry.