Design-Thinking Applied to Analytics

Companies are increasingly deploying analytic apps that use design-thinking principles to produce engaging and functional data visualizations. Driving  desired user behaviors and decisions with better designed analytics leads to improved business results


Point of View


When design-thinking is applied to analytics, empathy for the user and the problems they need to solve each day inform creative brainstorming, rapid prototyping, and experimentation. An agile approach to business intelligence combined with design-thinking enables fail-fast learning and prototyping. Our clients benefit from seeing and providing feedback on visualizations early in the process so that iterative development can begin with the end users’ needs in mind. With this approach, we see both more immediate insights and a better a end-product. The useful and visually-compelling insights lead to more action and hence improved business results.