Insights

Solution Offerings

Data-Driven Mobile App Design

Summary

 

In the hyperconnected world we live in, people demand access to services from any device at any time.Unify designs best-in-class mobile apps that are both deeply rooted in customer needs and informed by data analytics.

 

Opportunity

 

Consumers today want access to information and products on demand, whenever and wherever they choose. Creating mobile-optimized content based on real data allows companies to meet the needs and expectations of their customers while leveraging native location and context-aware features for the best possible customer experience.

 

Solution

 

Unify will  help analyze existing site or app data to understand conversion funnel and drop-offs.  We will conduct user  research to understand and define the target audience, combine business requirements and customer insights to create product vision, and distill content down into core features. ​Unify designs and tests lo-fi wireframes and prototypes for usability and desirability with end-users, and will optimize based on user feedback. We’ll create final visual comps, style guides, and analytics strategies to ensure design consistency and track success metrics.