Insights

Solution Offerings

Customer Targeting Engine

Summary

 

Unify helps companies personalize and target sales, marketing, and service activity to customers with its Customer Targeting Engine. Companies can target the right products and services to customers at the right time using a pre-built, customizable propensity and recommendation engine models.

 

Opportunity

 

Limited understanding of which customers to target with which marketing channels, content, and messaging. Suboptimal lift from sales, marketing, and service campaigns. 

 

Solution

 

Unify developed a customer recommendation engine that provides insights on products that customers are most likely to buy to help lift sales results. Unify built machine learning models using R and/or Python for customer purchase prediction. Insights are loaded into a custom front-end user experience for either internal sales, marketing, and service or for display direct-to-customer.